{"id":6293,"date":"2025-10-27T13:57:06","date_gmt":"2025-10-27T13:57:06","guid":{"rendered":"https:\/\/ivanaradovanovic.de\/portfolio-item\/rewe\/"},"modified":"2025-11-30T18:04:02","modified_gmt":"2025-11-30T18:04:02","slug":"rewe","status":"publish","type":"portfolio","link":"https:\/\/ivanaradovanovic.de\/en\/portfolio-item\/rewe\/","title":{"rendered":"REWE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6293\" class=\"elementor elementor-6293 elementor-5326\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198a6349 e-con-full e-flex mk-enable-fade-animation-none e-con e-parent\" data-id=\"198a6349\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbb88bd elementor-widget__width-inherit elementor-absolute mk-enable-fade-animation-fade elementor-widget elementor-widget-spacer\" data-id=\"1cbb88bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;mk-animation-effect&quot;:&quot;fade&quot;,&quot;delay&quot;:0.7,&quot;fade-from&quot;:&quot;in&quot;,&quot;on-scroll&quot;:1,&quot;data-duration&quot;:1.5,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade-offset&quot;:50,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdd7a0e mk-t-animation-text_reveal mk-t-animation-textalign-center mk-enable-fade-animation-none elementor-widget elementor-widget-mk_animated_title\" data-id=\"7cdd7a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_text_animation&quot;:&quot;text_reveal&quot;,&quot;text_delay&quot;:0.15,&quot;text_duration&quot;:1,&quot;text_stagger&quot;:0.02,&quot;text_on_scroll&quot;:&quot;yes&quot;,&quot;mk-animation-effect&quot;:&quot;none&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_animated_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-animated-title-container mk-scroll--load\">\r\n                <div><\/div>\r\n                <div><h1 class=\"mk--animated-title\">REWE <br>Dein Markt\n<\/h1><\/div>\r\n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c84856 elementor-widget__width-initial mk-enable-fade-animation-none elementor-widget elementor-widget-mk_animated_content\" data-id=\"65c84856\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_animated_content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-animated-content mk--alignment-center mk-scroll--load mk--appear-from-bottom\" data-appear-delay=\"500\"><div class=\"mk-ac-title\">Branding and Content marketing for Rewe and Rewe Regional\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b268a6 e-flex e-con-boxed mk-enable-fade-animation-none e-con e-parent\" data-id=\"3b268a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d2f0d1 e-con-full e-flex mk-enable-fade-animation-none e-con e-child\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjMxOSwidXJsIjoiaHR0cHM6XC9cL2l2YW5hcmFkb3Zhbm92aWMuZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzExXC9GcmlzY2hfdW5kX0d1dF8yLTIwMTYtdmVyc2Nob2Jlbi5qcGciLCJzbGlkZXNob3ciOiJhYTIyYzcwIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ivanaradovanovic.de\/wp-content\/uploads\/2025\/11\/Frisch_und_Gut_2-2016-verschoben-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27635441 e-flex e-con-boxed mk-enable-fade-animation-none e-con e-parent\" data-id=\"27635441\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21f407f9 e-con-full e-flex mk-enable-fade-animation-none e-con e-child\" data-id=\"21f407f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46c2277d mk-t-animation-textalign-left mk-t-animation-text_reveal mk-enable-fade-animation-none elementor-widget elementor-widget-mk_animated_title\" data-id=\"46c2277d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_text_animation&quot;:&quot;text_reveal&quot;,&quot;text_delay&quot;:0.15,&quot;text_duration&quot;:1,&quot;text_stagger&quot;:0.02,&quot;text_on_scroll&quot;:&quot;yes&quot;,&quot;mk-animation-effect&quot;:&quot;none&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_animated_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-animated-title-container mk-scroll--load\">\r\n                <div><\/div>\r\n                <div><h2 class=\"mk--animated-title\">About<\/h2><\/div>\r\n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5848b190 e-con-full e-flex mk-enable-fade-animation-none e-con e-child\" data-id=\"5848b190\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cb01ed0 e-con-full e-flex mk-enable-fade-animation-none e-con e-child\" data-id=\"cb01ed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2555615b elementor-widget__width-inherit elementor-widget-laptop__width-initial mk-enable-fade-animation-none elementor-widget elementor-widget-mk_animated_content\" data-id=\"2555615b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_animated_content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-animated-content mk--alignment-left mk-scroll--load mk--appear-from-bottom\"><div class=\"mk-ac-title\">The task for the REWE brand refresh was to make the brand feel more approachable and more present in people\u2019s everyday lives. REWE needed to become more emotional, more personal, and more customer-centric \u2014 with clearer emphasis on freshness, quality, neighbourhood, and regional sourcing. We didn\u2019t just redesign the brand; we repositioned it through a content platform focused on healthy eating \u2014 online, at the POS, in the REWE magazine, and even as a cookbook. <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76bac662 e-con-full e-flex mk-enable-fade-animation-none e-con e-child\" data-id=\"76bac662\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-698c715e mk-enable-fade-animation-fade elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"698c715e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;fade&quot;,&quot;fade-from&quot;:&quot;right&quot;,&quot;delay&quot;:0.15,&quot;on-scroll&quot;:1,&quot;data-duration&quot;:1.5,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade-offset&quot;:50,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><div class=\"mk-title-heading swm-hide-none\"><span>Period<\/span><\/div><div class=\"mk-title-desc swm-hide-none\"><span>2015-2018<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7a1072 mk-enable-fade-animation-fade elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"5c7a1072\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;fade&quot;,&quot;fade-from&quot;:&quot;right&quot;,&quot;delay&quot;:0.15,&quot;on-scroll&quot;:1,&quot;data-duration&quot;:1.5,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade-offset&quot;:50,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><div class=\"mk-title-heading swm-hide-none\"><span><a href=\"https:\/\/breastmilkmoney.com\/\" target=\"_blank\" rel=\"noopener\">Customer<\/a><\/span><\/div><div class=\"mk-title-desc swm-hide-none\"><span>REWE<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c1c86b mk-enable-fade-animation-fade elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"50c1c86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;fade&quot;,&quot;fade-from&quot;:&quot;right&quot;,&quot;delay&quot;:0.15,&quot;on-scroll&quot;:1,&quot;data-duration&quot;:1.5,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade-offset&quot;:50,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><div class=\"mk-title-heading swm-hide-none\"><span>Awards<\/span><\/div><div class=\"mk-title-desc swm-hide-none\"><span>Best of Content Marketing\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65434cfc mk-enable-fade-animation-fade elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"65434cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;fade&quot;,&quot;fade-from&quot;:&quot;right&quot;,&quot;delay&quot;:0.15,&quot;on-scroll&quot;:1,&quot;data-duration&quot;:1.5,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade-offset&quot;:50,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><div class=\"mk-title-heading swm-hide-none\"><span>Task<\/span><\/div><div class=\"mk-title-desc swm-hide-none\"><span>Branding, \nContent Marketing\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ce5ce46 mk-enable-fade-animation-fade e-flex e-con-boxed e-con e-parent\" data-id=\"2ce5ce46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;fade&quot;,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;delay&quot;:0.15,&quot;on-scroll&quot;:1,&quot;data-duration&quot;:1.5,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade-offset&quot;:50}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a937646 mk-enable-fade-animation-none elementor-widget elementor-widget-mk_post_single_pagination\" data-id=\"2a937646\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk-animation-effect&quot;:&quot;none&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_post_single_pagination.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-post-single-pagination\">\n                <div class=\"mk-ps-pagination-prev mk-ps-pagination-np swm-hide-none\"><a href=\"https:\/\/ivanaradovanovic.de\/en\/portfolio-item\/nothing-in-co2\/\"><svg class=\"swm-svg--arrow swm-svg-single-pagination-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 37 38.1\" style=\"fill:none;stroke:currentColor\"><path d=\"M0 18.5H35.5M35.5 18.5C29.3333 17.1667 17 11.6 17 0M35.5 18.5C29.3333 19.6667 17 25 17 37\" stroke-width=\"3.5\"><\/path><\/svg>Zero CO2<\/a><\/div><div class=\"mk-ps-pagination-thumbnails swm-hide-none\"><a href=\"https:\/\/studiofifty.premiumthemes.in\/portfolio-standard\/\" target=\"_blank\" rel=\"noopener\"><span><\/span><span><\/span><span><\/span><\/a><\/div><div class=\"mk-ps-pagination-next mk-ps-pagination-np swm-hide-none\"><a href=\"https:\/\/ivanaradovanovic.de\/en\/portfolio-item\/mykke-hofmann\/\">Mykke Hofmann<svg class=\"swm-svg--arrow swm-svg-single-pagination-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 37 38.1\" style=\"fill:none;stroke:currentColor\"><path d=\"M0 18.5H35.5M35.5 18.5C29.3333 17.1667 17 11.6 17 0M35.5 18.5C29.3333 19.6667 17 25 17 37\" stroke-width=\"3.5\"><\/path><\/svg><\/a><\/div>\n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding and content platform<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[31,32,33],"class_list":["post-6293","portfolio","type-portfolio","status-publish","hentry","portfolio_category-campaign","portfolio_category-content-production","portfolio_category-digital-campaigning"],"_links":{"self":[{"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/portfolio\/6293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/comments?post=6293"}],"version-history":[{"count":5,"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/portfolio\/6293\/revisions"}],"predecessor-version":[{"id":6634,"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/portfolio\/6293\/revisions\/6634"}],"wp:attachment":[{"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/media?parent=6293"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=6293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}