{"id":6775,"date":"2026-01-07T08:01:47","date_gmt":"2026-01-07T08:01:47","guid":{"rendered":"https:\/\/ivanaradovanovic.de\/?page_id=6775"},"modified":"2026-01-13T14:29:26","modified_gmt":"2026-01-13T14:29:26","slug":"about-me-2","status":"publish","type":"page","link":"https:\/\/ivanaradovanovic.de\/en\/about-me-2\/","title":{"rendered":"AI expert & keynote speaker"},"content":{"rendered":"\t\t
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Creative Thinker<\/span><\/path><\/svg><\/span>Brand Consultant<\/span><\/path><\/svg><\/span>AI Expert<\/span><\/path><\/svg><\/span>Marketeer<\/span><\/path><\/svg><\/span>Human creativity<\/span><\/path><\/svg><\/span>Tech Explorer<\/span><\/path><\/svg><\/span><\/div>\r\n
Creative Thinker<\/span><\/path><\/svg><\/span>Brand Consultant<\/span><\/path><\/svg><\/span>AI Expert<\/span><\/path><\/svg><\/span>Marketeer<\/span><\/path><\/svg><\/span>Human creativity<\/span><\/path><\/svg><\/span>Tech Explorer<\/span><\/path><\/svg><\/span><\/div>\r\n <\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ivana Radovanovic
AI expert & keynote speaker<\/h2><\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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As an AI expert and keynote speaker, I not only shed light on tools, but also on what AI does to brands, people and markets.<\/strong><\/h3>

Most people talk about AI tools. As a keynote speaker, I talk about what technology is doing to brands, people and markets. Artificial intelligence is not only changing how we manage brands – it is changing how people experience brands, how culture is created and how business models work. As an AI expert and keynote speaker<\/strong>, I give companies the guidance they need: Where does the use of AI in marketing make sense? Where are the real opportunities? And how do we use generative AI sensibly and responsibly? <\/p>

I am Ivana Radovanovic: brand consultant and AI expert. As a keynote speaker, I cover topics around brand strategy, marketing transformation and generative AI. With over 15 years of experience in brand and marketing leadership, I bring different perspectives: theoretical understanding, practical business experience and creative storytelling. <\/p>

Keynotes from an experienced AI expert:<\/strong><\/h3>

Brands in the age of AI: Between disruption and design
<\/strong>How artificial intelligence is fundamentally changing brand management – and why human creativity is becoming more important, not less. A talk about new opportunities, changing consumers and the art of using technology strategically. <\/p>

Generative AI in practice: from AI strategy to implementation
<\/strong>Insights from over 20 AI projects. How companies are developing AI strategies, systematically transforming branding with AI and driving real innovation. <\/p>

AI, culture and communication: what is really changing
<\/strong>AI is not only changing tools and processes, but also consumer behavior, expectations and cultural codes. A holistic look at how brands remain relevant in the age of AI. <\/p>

Why companies book me as an AI expert and keynote speaker<\/strong><\/h4>

\u2713 15+ years of marketing leadership
\u2713 Experience from 20+ AI projects with companies from various industries
\u2713 Practical experience as head of the AI team at Mutabor<\/a>, responsible for the award-winning SaaS platform Mutabor.ai
\u2713 Active member of the AI department of the German Digital Economy Association
\u2713 Awarded by PAGE as one of the top 50 creatives in the field of innovation
\u2713 Speaker experience at ADC<\/a> Digital Conference, DMEXCO<\/a>, CXI<\/a>, Munich Creativ Business Week<\/a>, among others<\/p>

My approach as a keynote speaker: a holistic perspective on AI in marketing instead of tech hype
<\/strong>As an AI expert and keynote speaker, I look at the interplay between technology, brand and people. Because AI can never be viewed in isolation: it is a disruptive element with opportunities and risks for brands. My AI keynotes<\/strong> connect: <\/p>