{"id":6238,"date":"2025-07-08T13:11:01","date_gmt":"2025-07-08T13:11:01","guid":{"rendered":"https:\/\/ivanaradovanovic.de\/about-me\/"},"modified":"2026-01-13T14:58:38","modified_gmt":"2026-01-13T14:58:38","slug":"about-me","status":"publish","type":"page","link":"https:\/\/ivanaradovanovic.de\/en\/about-me\/","title":{"rendered":"About Me"},"content":{"rendered":"\t\t
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Creative Thinker<\/span><\/path><\/svg><\/span>Brand Consultant<\/span><\/path><\/svg><\/span>AI Expert<\/span><\/path><\/svg><\/span>Marketeer<\/span><\/path><\/svg><\/span>Human creativity<\/span><\/path><\/svg><\/span>Tech Explorer<\/span><\/path><\/svg><\/span><\/div>\r\n
Creative Thinker<\/span><\/path><\/svg><\/span>Brand Consultant<\/span><\/path><\/svg><\/span>AI Expert<\/span><\/path><\/svg><\/span>Marketeer<\/span><\/path><\/svg><\/span>Human creativity<\/span><\/path><\/svg><\/span>Tech Explorer<\/span><\/path><\/svg><\/span><\/div>\r\n <\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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about me:<\/h2><\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I have over 15 years of experience in Germany's leading agencies and innovative start-ups, leading interdisciplinary teams and complex projects, developing digital products and providing practical inspiration as a \nkeynote speaker\n<\/a>\n\nbrand decision-makers. <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I have been working intensively with \ngenerative AI\n<\/a>\nsince 2023. My focus is on high design quality and responsible use. Together with a network of experts, I provide targeted support to SMEs and innovative start-ups. <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/path><\/g><\/svg><\/span>Brand & AI Consulting<\/div>\r\n <\/div>\r\n <\/div>\r\n

Independent Expert for Branding and Marketing <\/strong><\/p>\n

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  • Development of brand strategy from positioning to corporate design
  • Activation: Translating CI into communication measures
  • Leading projects and interdisciplinary teams on agency and client side \u2022 Building strategic partnerships and sponsorships \u2022 Campaign management: From development to execution<\/li>\n
  • <\/strong> \n Building strategic partnerships and sponsorships<\/li>
  • <\/strong> \n Campaign management: From development to execution <\/li>\n <\/ul><\/div><\/div>\r\n <\/div>
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    <\/path><\/g><\/svg><\/span>Director AI<\/div>\r\n <\/div>\r\n <\/div>\r\n

    Led the AI team at owner-managed design agency Mutabor<\/strong>\n\n

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    • Built a team of designers and developers to create AI-powered branding solutions<\/strong><\/strong> <\/li>
    • Developed the award-winning software Mutabor AI <\/li> \n
    • Managed the internal AI governance circle<\/li>\n
    • Established the technology partner network<\/li>\n <\/ul>\n<\/section><\/div><\/div>\r\n <\/div>
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      <\/path><\/g><\/svg><\/span>Brand director<\/div>\r\n <\/div>\r\n <\/div>\r\n

      Brand development and communication for Mykke Hofmann<\/strong><\/p>\n\n

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      • Developed naming, corporate identity and corporate design<\/strong>
      • Directed photo shoots and video productions<\/strong>
      • Developed the DTC and e-commerce business<\/strong>\n
      • Established textile production in Serbia<\/li>\n
      • Initiated and implemented sustainability initiatives<\/strong> \n <\/li>\n <\/ul><\/div><\/div>\r\n <\/div>
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        <\/path><\/g><\/svg><\/span>Exec. Account Director <\/div>\r\n <\/div>\r\n <\/div>\r\n

        Team lead roles at agencies Serviceplan and loved\/thjnk <\/strong>\n

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        • Leading strategic consulting for clients including REWE Group and BMW<\/strong> \n <\/p>\n
        • Business Development and Pitches
        • Budget responsibility and professional + disciplinary team management of up to 20 people<\/strong><\/li>\n
        • Managing international digital and ATL campaigns<\/strong><\/li>\n
        • Leading a digital competence center at Serviceplan<\/li>\n <\/ul><\/div><\/div>\r\n <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Keynote\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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