{"id":6101,"date":"2025-06-30T06:00:07","date_gmt":"2025-06-30T06:00:07","guid":{"rendered":"https:\/\/ivanaradovanovic.de\/work-ethics\/"},"modified":"2025-11-30T16:56:48","modified_gmt":"2025-11-30T16:56:48","slug":"work-ethics","status":"publish","type":"page","link":"https:\/\/ivanaradovanovic.de\/en\/work-ethics\/","title":{"rendered":"Work Ethics"},"content":{"rendered":"\t\t
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AI<\/span><\/div>\r\n
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\"U\u0308berschrift<\/span><\/div>\r\n <\/div>\r\n
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\"U\u0308berschrift<\/span>\"\"<\/span><\/div>\r\n
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\"\"<\/span><\/div>\r\n <\/div>\r\n
ETHICS<\/span><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Human-led AI: Human creativity, amplified by AI.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Brands are built in human connection. My aim is to combine human creativity with technological possibilities in a way that new, relevant steps become possible – without replacing human craftsmanship.<\/span><\/p>

Yes, AI can imitate emotions. But what brings a brand to life is often also characterized by the chaotic, human part, and by real emotions. AI is statistics, your story is not. <\/span><\/p>

The communications industry also has a responsibility to protect the craft itself: Photographers, videographers, designers and writers are the backbone of a successful brand presence and when the ecosystem is flooded with synthetic content, quality collapses and everything drifts into irrelevance. We value human labor in such a way that the AI models of tomorrow can still learn something real. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Principles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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<\/path><\/g><\/svg><\/span>Man before machine<\/div>\r\n <\/div>\r\n <\/div>\r\n
The quality of results is decisive; brand-critical outputs in particular are always checked on a human basis.\n<\/div><\/div>\r\n <\/div>
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<\/path><\/g><\/svg><\/span>Transparency as standard<\/div>\r\n <\/div>\r\n <\/div>\r\n
AI support is disclosed; synthetic content is clearly labeled.\n\n\n<\/div><\/div>\r\n <\/div>
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<\/path><\/g><\/svg><\/span>Protection of the craft<\/div>\r\n <\/div>\r\n <\/div>\r\n
Use of content for the fine-tuning of AI models only with the consent of the author; no unsolicited style copying of living artists.\n<\/div><\/div>\r\n <\/div>
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<\/path><\/g><\/svg><\/span>Inclusion & bias prevention<\/div>\r\n <\/div>\r\n <\/div>\r\n
Design prompts and assets so that they are representative and reduce bias. \n\n\n<\/div><\/div>\r\n <\/div>
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<\/path><\/g><\/svg><\/span>Legal certainty & responsibility<\/div>\r\n <\/div>\r\n <\/div>\r\n
Tool selection and workflows are legally reviewed and adapted to customer requirements.\n<\/div><\/div>\r\n <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tTargeted use of AI\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tUse AI specifically in strategy, design, ideation, content ops and research.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n <\/a>\n \n \n <\/path>\n <\/defs>\n <\/circle>\n \n <\/use>\n \n Do\u00b4s    -   <\/tspan>Do\u00b4s    -   <\/tspan>Do\u00b4s    -   <\/tspan><\/textPath>\n <\/text>\n <\/g>\n <\/svg>\n <\/path><\/svg><\/span>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tResponsible handling of customer IP\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tOnly fine-tune customer IP with written approval; maintain separate storage and revocable access rights.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tTransparent AI USE\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tMaintain provenance logs for significant AI-generated outputs and disclose AI support.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tPrioritize human assets\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tPrioritize human assets in brand-critical moments.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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DON'TS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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