{"id":6065,"date":"2025-06-30T06:00:19","date_gmt":"2025-06-30T06:00:19","guid":{"rendered":"https:\/\/ivanaradovanovic.de\/home\/"},"modified":"2026-01-13T14:59:12","modified_gmt":"2026-01-13T14:59:12","slug":"home","status":"publish","type":"page","link":"https:\/\/ivanaradovanovic.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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branding<\/span><\/path><\/svg><\/span>marketing<\/span><\/path><\/svg><\/span>AI consulting<\/span><\/path><\/svg><\/span>Ivana Radovanovic<\/span><\/path><\/svg><\/span><\/div>\r\n
branding<\/span><\/path><\/svg><\/span>marketing<\/span><\/path><\/svg><\/span>AI consulting<\/span><\/path><\/svg><\/span>Ivana Radovanovic<\/span><\/path><\/svg><\/span><\/div>\r\n <\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategy<\/span><\/path><\/svg><\/span>Design<\/span><\/path><\/svg><\/span>Development<\/span><\/path><\/svg><\/span>Project management<\/span><\/path><\/svg><\/span><\/div>\r\n
Strategy<\/span><\/path><\/svg><\/span>Design<\/span><\/path><\/svg><\/span>Development<\/span><\/path><\/svg><\/span>Project management<\/span><\/path><\/svg><\/span><\/div>\r\n <\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I help SMEs build viable, unique brands that cut through the noise - making them ready for the AI era.<\/div><\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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With 15+ years in brand strategy and branding, I serve as your central strategic partner. I tap into my expert network when needed \u2013 ensuring top-tier execution while keeping budgets tight. <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to \nAI\n<\/a>\n, I am one of the first movers in the German communications industry, but I always use it carefully and only where it makes strategic sense. Together we build up the necessary governance and where there are gaps in knowledge, I train your teams. <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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My
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\n <\/a>\n
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Branding<\/div>
Built for startups: We craft your brand identity and corporate design that sets you apart.<\/div><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing<\/div>
Looking to win new customers and talent? We craft your strategy, marketing plan, and storytelling. <\/div><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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AI consulting <\/div>
I help you unlock AI for your brand \u2013 from understanding the possibilities to defining use cases and leveling up your team's skills.<\/div><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Speaker <\/div>
I deliver inspiring keynotes and moderate panels as an AI & branding expert \u2013 whether at conferences or corporate events. <\/div><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I transform brands for the future \u2013 working with your in-house team or tapping into my expert network. Through compelling branding and communication that delivers. \n
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Where
I work<\/h2>\r\n <\/div>\r\n
\"u7958127642_realistic_black_and_white_portrait_of_a_woman_wit_0311a02f-c9e3-4352-8f5a-173219a4dab5_0<\/div>
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\"u7958127642_futuristic_high-end_retail_interior_minimalist_st_2c7ac017-6533-4086-9397-7ddaff6cdf0d_2\"<\/div>
\"u7958127642_Close_up_high-resolution_industrial_photograph_of_13a84d26-5c9a-4f12-b65d-a812a3e82b87_0\"<\/div>
\"30ebf51e02c4894bf0d4162e506b333e<\/div>
\"replicate-prediction-2qcpdw6aq5eahhbjwnhb2dnyxq<\/div>
\"building<\/div>
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\"Untitled<\/div>
\"u7958127642_editorial_skincare_product_photography_several_co_4fa645de-97b4-4d3b-a862-6ecce752515d_2\"<\/div>
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For brands<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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I support brands holistically and curate a team of experts from my network to execute concepts at the highest level \u2013 with a lean setup. I don’t need big budgets.<\/span>
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For agencies<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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I step in for agencies as a seasoned project lead \u2013 managing entire teams when leadership is at capacity. Pitch support? Absolutely. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Interim<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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If you are looking for a replacement for parental leave or sabbaticals, I can also take on longer-term positions in senior marketing functions. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Logo-Strichpunkt-Design\"<\/figure><\/div>
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Words
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I worked with Ivana on a project to develop a brand-compliant AI model. She guided us confidently through the entire process. I was particularly impressed by her flexibility. Ivana combines expertise and professionalism in an ideal way. Anyone looking to push creative and technological boundaries would be fortunate to work with her. <\/div>
Katharina Roscher, Henkel <\/span>Corporate Director Brand & Tech Eco Systems <\/span><\/div><\/div>\r\n <\/div>
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We engaged Ivana in summer 2021 for a demanding branding project that was highly challenging in terms of content, strategy and politics. Ivana has mastered the 9 months of project management brilliantly. Beyond her exceptional professionalism, I've come to truly value her optimism and sense of humor \u2013 particularly invaluable during demanding phases. My rating\n\ud83c\udfc5\ud83c\udfc5\ud83c\udfc5\ud83c\udfc5\ud83c\udfc5\n<\/div>
Philipp Brune, semicolon <\/span>CEO <\/span><\/div><\/div>\r\n <\/div>
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Ivana is a talented and strategically minded marketer with a holistic view of the business. She has an excellent understanding of client and consumer needs, and possesses deep knowledge across a broad range of marketing disciplines. <\/div>
Denise Mancinone,\u2028Snapchat<\/span>Head of Marketing<\/span><\/div><\/div>\r\n <\/div>
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I had the pleasure of working with Ivana on an AI-powered content creation project. \nWhat particularly distinguishes Ivana is her combination of technological know-how, creative instinct and genuine team spirit. She has a gift for making innovation accessible and is the sort of partner one could only wish for on such projects. \n<\/div>
Jesus Checa Caballero, Bacardi<\/span>Strategy and Innovation Director <\/span><\/div><\/div>\r\n <\/div>
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Ivana has been instrumental in shaping Mutabor.AI and driving our growth as well as our international visibility. With her strong leadership skills and willingness to learn, she has made AI tangible for our clients and partners. Whether as a thought leader on major stages or building partnerships with technology providers\u2014Ivana has established Mutabor.AI as a visible and successful agency. I can recommend working with her without reservation, and very much hope that many more joint projects will follow. <\/div>
Burkhard M\u00fcller, Mutabor CDO<\/span>Chairman ADC<\/span><\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

brandingmarketingAI consultingIvana Radovanovic brandingmarketingAI consultingIvana Radovanovic StrategyDesignDevelopmentProject management StrategyDesignDevelopmentProject management I help SMEs build viable, unique brands that cut through the noise – making them ready for the AI era. With 15+ years in brand strategy and branding, I serve as your central strategic partner. I tap into my expert network when needed \u2013 ensuring top-tier execution while keeping budgets tight. When […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-6065","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/pages\/6065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/comments?post=6065"}],"version-history":[{"count":22,"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/pages\/6065\/revisions"}],"predecessor-version":[{"id":7119,"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/pages\/6065\/revisions\/7119"}],"wp:attachment":[{"href":"https:\/\/ivanaradovanovic.de\/en\/wp-json\/wp\/v2\/media?parent=6065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}