Services
I deliver high-quality brand strategy and execution — without the agency overhead. You work with one lead: me. Depending on the project, I either handle the work myself or bring in co-creatives. I assemble exactly the right team from my network of designers, strategists, and specialist partners. AI is part of the process wherever it genuinely adds value. My work spans four areas:
Branding
Companies that offer a strong product but lack a clear branding usually underperform in attracting and maintaining the right customers and employees. We develop distinctive codes that convey your added value.

Brand strategy
  • Brand workshops to define core values and beliefs
  • Development of brand positioning, value proposition and brand story
  • Validation in focus groups with customers

    • Corporate Identity & Design
  • Development or refresh of corporate identity and corporate design
  • Development of guidelines, Support during implementation
  • Optional: Introduction of AI tools for efficient brand management
    • Marketing & Activation
    We translate your story into communication tools and activations that are tailored to your target groups and contribute to your brand.

    Channel & action planning
  • Persona-based and cross-channel planning of marketing activities


    • Content & touchpoint design
  • Creation of content and design of touchpoints: Websites, social media, brochures, apps, trade fair communication and much more.

    • AI production
  • Content production with AI or hybrid productions. Development of templates, prompts and tools for internal use.
    • AI consulting

    AI is on your agenda, but the path and ownership aren’t? I help you define both.

      Strategic principles
      • AI readiness mapping
      • Strategy and attitude
      • Use case identification
      • Development of guidelines for the safe, ethical use of AI

      Prototyping
      • Development and implementation of pilot projects
      • Feasibility studies
      • Recommendations for action

      Upskilling & Governance
      • Training for marketing and brand managers
      • Development of knowledge management
      • Performance measurement
    Speaker

    In recent years, I’ve had the chance to speak on stages big and small as an expert on AI and branding, contribute to innovation as a member of the AI task force at the German Digital Industry Association (BVDW), and give interviews for outlets such as WuV, Horizont and Page Magazine. I still have plenty to say — so you can book me for:

      Inspirational keynotes
    • Main topics: AI in brand management, cultural change through AI, AI in the field of tension between innovation and ethics


      • Panel moderation
    • I am happy to organize and moderate panel talks on the above topics or help you find suitable speakers.

    CASES

    Corporate Design

    TUEV

    Awareness campaign, Lichtblick

    Zero CO2

    Branding and content platform

    REWE

    Mutabor AI Consulting, upskilling and AI-based products for brands

    AI @ Mutabor

    Let's Talk
    Contact us
    Linkedin

    Ivana Radovanovic
    Brand and AI consulting

    Linkedin