Services
Brand strategy, branding and communication at the highest level. You work directly with me as your central partner – I operate flexibly, either independently or with handpicked co-creatives from my network. I curate the perfect team for every project. AI? I use it strategically, only where it delivers real impact.
Branding
We create unique codes that communicate your values internally and externally – setting you apart from the competition.

Brand strategy
  • Definition of cor evslues and Positioning
  • Brand Strategy, Value Proposition and Brand Story
  • Employer Value Proposition

    • Corporate Identity & Design
  • Development or refresh of corporate identity and corporate design
  • Development of guidelines, Support during implementation
  • Optional: Introduction of AI tools for efficient brand management
    • Marketing & Activation
    We transform your story into activations tailored to your target audiences:

    Channel & action planning
  • Persona-based and cross-channel planning of marketing activities

    • Content & touchpoint design
  • Creation of content and touchpoints like websites, social media, apps, trade show presence

    • AI production
  • AI Shootings and hybrid productions Development of templates, prompts and tools for internal use.
    • AI consulting

    You understand the strategic relevance of AI but don't know where to start? I can help:

      Strategic Foundations
      • AI readiness mapping
      • Strategy and attitude
      • Use case identification
      • Development of guidelines for the safe, ethical use of AI

      Prototyping
      • Development and implementation of pilot projects
      • Feasibility studies

      Upskilling & Governance
      • Training for marketing and brand managers
      • Development of knowledge management
    Speaker

    Over the past few years, I have been speaking as an expert on AI & branding on stages large and small. I advocate for innovation as a member of the AI department of the German Digital Economy Association and give interviews for publications such as WuV, Horizont and Page. I still have a lot to say, so you can book me for:

      Inspirational keynotes
    • Main topics: AI in brand management, cultural change through AI, AI in the field of tension between innovation and ethics


      • Panel moderation
    • I am happy to organize and moderate panel talks on the above topics or help you find suitable speakers.

    CASES

    Let's Talk
    Contact us
    Linkedin

    Ivana Radovanovic
    Brand and AI consulting

    Linkedin