TÜV SÜD

The goal of the TÜV SÜD rebranding was to modernise the global brand presence and bring sustainability and digitalisation to the forefront — not just in messaging, but visibly through design: The new design system is fully modular, making it easy for international teams to apply consistently.
Logo, colour palette, typography and illustration all express the brand’s stance of “Focus on being ahead” and help TÜV SÜD communicate technological innovation and sustainable progress in a clearer and more credible way.