REWE
Dein Markt

The task for the REWE brand refresh was to make the brand feel more approachable and more present in people’s everyday lives. REWE needed to become more emotional, more personal, and more customer-centric — with clearer emphasis on freshness, quality, neighbourhood, and regional sourcing. We didn’t just redesign the brand; we repositioned it through a content platform focused on healthy eating — online, at the POS, in the REWE magazine, and even as a cookbook.