Zero
CO2

LichtBlick has been advocating for a greener future since 1998. As a smaller provider, their marketing often struggles to stand out amid the big players’ greenwashing. Deshalb haben wir mit dieser Kampagne bewusst auf Irritation gesetzt. That’s why we deliberately chose irritation as a creative tactic for this campaign. “It’s time to stand for nothing — Zero CO₂” was intentionally provocative to draw attention to real climate action and actual reductions in greenhouse-gas emissions. To walk the talk, the CO₂ generated during distribution was offset through certificate purchases — and all DOOH placements only ran when at least 50% green electricity was in the grid.