Her
conomy

With "Breastmilk Money", FinTech Herconomy, has developed a savings account that converts savings for replacement milk into interest - and thus draws attention to a social taboo topic. The app calculates how much you save by breastfeeding; these amounts are automatically invested and earn interest at 14.3%. The initiative led to a 9% increase in breastfeeding rates in the target area - turning invisible care into measurable value. With Serviceplan Innovation, we were able to implement the campaign communication and PR activation.