BMW
DTM

An old but to me still relevant case: in 2012, BMW returned to the DTM. Together with my team at Serviceplan, I handled the full communication track — from the launch campaign and content development to web and app projects, plus on-site fan activations at the racetrack. The highlight was the “110% BMW Motorsport Magazine” for BMW customers and motorsport fans. We were up close at trainings, races, and shoots — and learned to think about communication with the same agility and precision as motorsport itself.