Ivana Radovanovic
responsible use.
I am now using all of my experiuence to support the companies forming the foundation of our economy: Entrepreneurs in medium-sized businesses and innovative start-ups.
CV
Consulting and project management in brand strategy, branding and marketing
- Management of projects and international teams for clients from various industries; on the agency and client side
- 1 year Interim Manager in the role of "Director Partnerships & Fundings" for Serviceplan Group: Building strategic partnerships with non-profit organizations and government agencies to secure funding for impact-oriented campaigns.
Utilizing technological trends to develop strategies, that increase brand value and marketing effectiveness through AI.
- Leading a cross-functional team of designers and software developers to develop AI-powered branding solutions.
- Management of the internal AI governance circle
- Development of our technological partner network.
Development and management of the entire brand communication ecosystem (corporate identity, PR, influencer marketing, events).
- Development of the DTC and e-commerce business,
- Establishment of the production plant in Serbia.
- Initiation and implementation of sustainability initiatives
- Head of strategic consulting and omnichannel marketing for REWE Group, Team leader for Audi Content Marketing.
- Business development, budgeting and team management.
- Management of all international digital and ATL campaigns as well as cross-functional teams for BMW Motorsport.
- Establishment of a Digital Communication Competence Center at Serviceplan .
References
I worked with Ivana on an AI branding project. She confidently guided me through the process and made a complex topic easy to understand. Her flexibility is particularly impressive: she quickly adapted to changes in the scope of the project and ensured that goals were achieved without losing momentum. Our team always felt that they were in the best hands. Ivana combines expertise and professionalism in an ideal way. Anyone who wants to push creative and technological boundaries is lucky to work with her.
Ivana has played a crucial role in shaping Mutabor.AI and building a team that has driven our global growth and international visibility. Thanks to her deep expertise, strong leadership skills and willingness to learn, she has made AI tangible for our customers and partners. Whether as a thought leader on big stages or building collaborations with technology partners, Ivana has established Mutabor.AI as a visible and successful agency. I can only recommend working with her and hope that many more joint projects will follow.
During Ivana's time at Mutabor, I was able to work with her on an open innovation project for AI-supported content creation. Thanks to her, we were able to train a model on our visual brand library and generate product images that perfectly matched our brand style.
What makes Ivana stand out is her combination of technological know-how, creative flair and genuine team orientation. She manages to make innovation tangible and at the same time deliver real added value for business - a partner you can only wish for in such projects.
Ivana is a talented, passionate and strategically minded marketer with a holistic view of business challenges. She has an excellent understanding of the needs of customers and consumers and has in-depth knowledge of digital and social media marketing as well as traditional channels - and she knows exactly how to combine these disciplines in the best possible way.
We hired Ivana in summer 2021 for a very challenging branding project, which was very demanding in terms of content, strategy and politics. Ivana has mastered the 9 months of project management brilliantly. In addition to her highly professional attitude, I also really appreciated her confidence and sense of humor. My rating is therefore
🏅🏅🏅🏅🏅
Ivana combines strategic clarity, creative depth and a level of project management that reliably keeps even the most complex setups on track. She has the extraordinary ability to see the big picture while keeping an eye on every relevant detail - and she does this with a mixture of professionalism, positivity and human warmth.
For me, Ivana is an excellent sparring partner for business development and brainstorming processes. With her sharp analytical mind and strong communication skills, she recognizes hidden potential and translates it into concrete measures.
If you are looking for someone to help you build and sell your brand, she is the right person to contact.
