about me:
SHORT CV
Independent Expert for Branding and Marketing
- Development of brand strategy from positioning to corporate design
- Activation: Translating CI into communication measures
- Leading projects and interdisciplinary teams on agency and client side • Building strategic partnerships and sponsorships • Campaign management: From development to execution
- Building strategic partnerships and sponsorships
- Campaign management: From development to execution
Led the AI team at owner-managed design agency Mutabor
- Built a team of designers and developers to create AI-powered branding solutions
- Developed the award-winning software Mutabor AI
- Managed the internal AI governance circle
- Established the technology partner network
Brand development and communication for Mykke Hofmann
- Developed naming, corporate identity and corporate design
- Directed photo shoots and video productions
- Developed the DTC and e-commerce business
- Established textile production in Serbia
- Initiated and implemented sustainability initiatives
Team lead roles at agencies Serviceplan and loved/thjnk
- Leading strategic consulting for clients including REWE Group and BMW
- Business Development and Pitches
- Budget responsibility and professional + disciplinary team management of up to 20 people
- Managing international digital and ATL campaigns
- Leading a digital competence center at Serviceplan
References
I worked with Ivana on a project to develop a brand-compliant AI model. She guided us confidently through the entire process. I was particularly impressed by her flexibility. Ivana combines expertise and professionalism in an ideal way. Anyone looking to push creative and technological boundaries would be fortunate to work with her.
Ivana has been instrumental in shaping Mutabor.AI and driving our growth as well as our international visibility. With her strong leadership skills and willingness to learn, she has made AI tangible for our clients and partners. Whether as a thought leader on major stages or building partnerships with technology providers—Ivana has established Mutabor.AI as a visible and successful agency. I can recommend working with her without reservation, and very much hope that many more joint projects will follow.
I had the pleasure of working with Ivana on an AI-powered content creation project. What particularly distinguishes Ivana is her combination of technological know-how, creative instinct and genuine team spirit. She has a gift for making innovation accessible and is the sort of partner one could only wish for on such projects.
Ivana is a talented, strategic marketer with a truly holistic business perspective. She has an exceptional ability to grasp client and consumer needs and brings deep expertise across a broad spectrum of marketing disciplines.
We engaged Ivana in summer 2021 for a demanding branding project that was highly challenging in terms of content, strategy and politics. Ivana has mastered the 9 months of project management brilliantly. Beyond her exceptional professionalism, I've come to truly value her optimism and sense of humor – particularly invaluable during demanding phases.
Ivana combines strategic clarity, creative depth and a level of project management that reliably keeps even the most complex setups on track. She has the extraordinary ability to see the big picture while keeping an eye on every relevant detail - and she does this with a mixture of professionalism, positivity and human warmth.
For me, Ivana is an excellent sparring partner for business development and brainstorming processes. With her sharp analytical mind and strong communication skills, she recognizes hidden potential and translates it into concrete measures.
If you are looking for someone to help you build and sell your brand, she is the right person to contact.
