Ivana Radovanovic
AI expert & keynote speaker
As an AI expert and keynote speaker, I not only shed light on tools, but also on what AI does to brands, people and markets.
Most people talk about AI tools. As a keynote speaker, I talk about what technology is doing to brands, people and markets. Artificial intelligence is not only changing how we manage brands – it is changing how people experience brands, how culture is created and how business models work. As an AI expert and keynote speaker, I give companies the guidance they need: Where does the use of AI in marketing make sense? Where are the real opportunities? And how do we use generative AI sensibly and responsibly?
I am Ivana Radovanovic: brand consultant and AI expert. As a keynote speaker, I cover topics around brand strategy, marketing transformation and generative AI. With over 15 years of experience in brand and marketing leadership, I bring different perspectives: theoretical understanding, practical business experience and creative storytelling.
Keynotes from an experienced AI expert:
Brands in the age of AI: Between disruption and design
How artificial intelligence is fundamentally changing brand management – and why human creativity is becoming more important, not less. A talk about new opportunities, changing consumers and the art of using technology strategically.
Generative AI in practice: from AI strategy to implementation
Insights from over 20 AI projects. How companies are developing AI strategies, systematically transforming branding with AI and driving real innovation.
AI, culture and communication: what is really changing
AI is not only changing tools and processes, but also consumer behavior, expectations and cultural codes. A holistic look at how brands remain relevant in the age of AI.
Why companies book me as an AI expert and keynote speaker
✓ 15+ years of marketing leadership
✓ Experience from 20+ AI projects with companies from various industries
✓ Practical experience as head of the AI team at Mutabor, responsible for the award-winning SaaS platform Mutabor.ai
✓ Active member of the AI department of the German Digital Economy Association
✓ Awarded by PAGE as one of the top 50 creatives in the field of innovation
✓ Speaker experience at ADC Digital Conference, DMEXCO, CXI, Munich Creativ Business Week, among others
My approach as a keynote speaker: a holistic perspective on AI in marketing instead of tech hype
As an AI expert and keynote speaker, I look at the interplay between technology, brand and people. Because AI can never be viewed in isolation: it is a disruptive element with opportunities and risks for brands. My AI keynotes connect:
- Theoretical foundation: no superficiality, but depth
- Practical relevance: Insights from real project experience in AI transformation
- Creative storytelling: complex becomes understandable, abstract becomes tangible
- Strategic vision: not just “What is possible?”, but “What makes sense?”
Formats: Keynotes & Panel Moderation
Keynotes: Impulses and in-depth presentations for corporate events and specialist conferences
Panels: Discussions with industry experts on topics such as AI transformation and marketing innovation
Moderation: I guide you through your event with expertise and empathy
About Ivana Radovanovic – Expert for AI in marketing
With over 15 years of experience in brand and marketing leadership, I have led and transformed brands and guided them into the future with artificial intelligence. As former Director AI at Mutabor, I developed the award-winning SaaS platform Mutabor.ai and supported brands from various industries in using generative AI for their communication in a targeted and responsible manner.
Today, I share my knowledge as an AI expert and keynote speaker at industry conferences and corporate events.
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I worked with Ivana on a project to develop a brand-compliant AI model. She guided us confidently through the entire process. I was particularly impressed by her flexibility. Ivana combines expertise and professionalism in an ideal way. Anyone looking to push creative and technological boundaries would be fortunate to work with her.
Ivana has been instrumental in shaping Mutabor.AI and driving our growth as well as our international visibility. With her strong leadership skills and willingness to learn, she has made AI tangible for our clients and partners. Whether as a thought leader on major stages or building partnerships with technology providers—Ivana has established Mutabor.AI as a visible and successful agency. I can recommend working with her without reservation, and very much hope that many more joint projects will follow.
I had the pleasure of working with Ivana on an AI-powered content creation project. What particularly distinguishes Ivana is her combination of technological know-how, creative instinct and genuine team spirit. She has a gift for making innovation accessible and is the sort of partner one could only wish for on such projects.
Ivana is a talented, strategic marketer with a truly holistic business perspective. She has an exceptional ability to grasp client and consumer needs and brings deep expertise across a broad spectrum of marketing disciplines.
We engaged Ivana in summer 2021 for a demanding branding project that was highly challenging in terms of content, strategy and politics. Ivana has mastered the 9 months of project management brilliantly. Beyond her exceptional professionalism, I've come to truly value her optimism and sense of humor – particularly invaluable during demanding phases.
Ivana combines strategic clarity, creative depth and a level of project management that reliably keeps even the most complex setups on track. She has the extraordinary ability to see the big picture while keeping an eye on every relevant detail - and she does this with a mixture of professionalism, positivity and human warmth.
For me, Ivana is an excellent sparring partner for business development and brainstorming processes. With her sharp analytical mind and strong communication skills, she recognizes hidden potential and translates it into concrete measures.
If you are looking for someone to help you build and sell your brand, she is the right person to contact.
