Wastecare

Textile start-up Aizome developed a patented ultrasound technology that binds natural dyes in textile fibers without chemicals. To make this innovation tangible, I worked with the innovation team at Serviceplan to design "Wastecare" - a cosmetic product made from the purified wastewater from production, developed with dermatologists. Packaged as a high-quality PR mailing and flanked by an Indiegogo campaign, it became an attention-grabbing communication project between design, science and purpose.