Brands are built in human connection. My aim is to combine human creativity with technological possibilities in a way that new, relevant steps become possible – without replacing human craftsmanship.

Yes, AI can imitate emotions. But what brings a brand to life is often also characterized by the chaotic, human part, and by real emotions. AI is statistics, your story is not.

The communications industry also has a responsibility to protect the craft itself: Photographers, videographers, designers and writers are the backbone of a successful brand presence and when the ecosystem is flooded with synthetic content, quality collapses and everything drifts into irrelevance. We value human labor in such a way that the AI models of tomorrow can still learn something real.