brandingmarketingAI consultingIvana Radovanovic
brandingmarketingAI consultingIvana Radovanovic
StrategyDesignDevelopmentProject management
StrategyDesignDevelopmentProject management
I help SMEs to translate products into brands and brands into convincing communication.
My approach: agency quality without agency overhead. I advise your team holistically and bring in specialists such as designers/programmers/photographers from my network where necessary. In this way, concepts are implemented at the highest quality level and budgets are kept lean.
I use modern technologies such as AI where appropriate and desired. In doing so, I ensure that they have a strategic and beneficial effect and that the necessary internal governance is established. I also offer training courses and workshops to improve your own "AI literacy".
My
services
You have all the resources in-house, but just need someone to manage creative teams and organize projects in a structured way?
I can do that from the FF.
I can do that from the FF.
Where
I work












The company
I provide holistic advice and draw on experts from my network as required to enable concepts of the highest quality with a lean, agile setup. I don’t need big budgets.
Agencies
I am happy to help as an experienced project manager with challenging projects, as a team lead when there is a lack of management capacity and, of course, I am happy to provide support with pitches.
Interim
If you are looking for a replacement for parental leave or sabbaticals, I can also take on longer-term positions in senior marketing functions.
























Words
of Love
of Love
I worked with Ivana on a project to develop a brand-compliant AI model. She guided us confidently through the entire process and made a complex topic understandable. I was particularly impressed by her flexibility: she quickly adapted to changes in the scope of the project and ensured that goals were achieved without losing momentum. Under Team always felt that they were in good hands. Ivana combines expertise and professionalism in an ideal way. Anyone who wants to push creative and technological boundaries is lucky to work with her.
Katharina Roscher, Henkel Corporate Director Brand & Tech Eco Systems
We booked Ivana for a challenging branding project in summer 2021. The project was very challenging in terms of content, strategy and politics. Ivana has mastered the 9 months of project management brilliantly. In addition to her highly professional attitude, I really appreciated her confidence and sense of humor. Particularly valuable in challenging project phases. My rating is therefore
🏅🏅🏅🏅🏅
Philipp Brune, semicolon CEO
Ivana is a talented, passionate and strategically minded marketer with a holistic view of business challenges. She has an excellent understanding of the needs of customers and consumers and has in-depth knowledge of digital and social media marketing as well as traditional channels - and knows exactly how to combine these disciplines in the best possible way.
Denise Mancinone,
SnapchatHead of Marketing
I was able to work with Ivana on an AI-supported content creation project. Thanks to her, we were able to train a model on our brand library and generate product images that perfectly matched our brand style.
What makes Ivana stand out is her combination of technological know-how, creative flair and genuine team orientation. She manages to take the complexity out of innovation while delivering real added value to the business. She is the kind of partner you could only wish for in such projects.
Jesus Checa Caballero, BacardiStrategy and Innovation Director
Ivana has been instrumental in shaping Mutabor.AI and building a team that has driven our global growth and international visibility.
Thanks to her deep expertise, strong leadership skills and willingness to learn, she has made AI tangible for our customers and partners.
Whether as a thought leader on big stages or building collaborations with technology partners, Ivana has established Mutabor.AI as a visible and successful agency.
I can recommend working with Ivana without reservation and very much hope that many more joint projects will follow.
Burkhard Müller, Mutabor CDOChairman ADC