brandingmarketingAI consultingIvana Radovanovic
brandingmarketingAI consultingIvana Radovanovic
StrategyDesignDevelopmentProject management
StrategyDesignDevelopmentProject management
I help SMEs build viable, unique brands that cut through the noise - making them ready for the AI era.
With 15+ years in brand strategy and branding, I serve as your central strategic partner. I tap into my expert network when needed – ensuring top-tier execution while keeping budgets tight.
When it comes to
AI
, I am one of the first movers in the German communications industry, but I always use it carefully and only where it makes strategic sense. Together we build up the necessary governance and where there are gaps in knowledge, I train your teams.
My
services
I transform brands for the future – working with your in-house team or tapping into my expert network. Through compelling branding and communication that delivers.
Where
I work
For brands
I support brands holistically and curate a team of experts from my network to execute concepts at the highest level – with a lean setup. I don’t need big budgets.
For agencies
I step in for agencies as a seasoned project lead – managing entire teams when leadership is at capacity. Pitch support? Absolutely.
Interim
If you are looking for a replacement for parental leave or sabbaticals, I can also take on longer-term positions in senior marketing functions.
Words
of Love
of Love
I worked with Ivana on a project to develop a brand-compliant AI model. She guided us confidently through the entire process. I was particularly impressed by her flexibility. Ivana combines expertise and professionalism in an ideal way. Anyone looking to push creative and technological boundaries would be fortunate to work with her.
We engaged Ivana in summer 2021 for a demanding branding project that was highly challenging in terms of content, strategy and politics. Ivana has mastered the 9 months of project management brilliantly. Beyond her exceptional professionalism, I've come to truly value her optimism and sense of humor – particularly invaluable during demanding phases. My rating
🏅🏅🏅🏅🏅
Ivana is a talented and strategically minded marketer with a holistic view of the business. She has an excellent understanding of client and consumer needs, and possesses deep knowledge across a broad range of marketing disciplines.
I had the pleasure of working with Ivana on an AI-powered content creation project.
What particularly distinguishes Ivana is her combination of technological know-how, creative instinct and genuine team spirit. She has a gift for making innovation accessible and is the sort of partner one could only wish for on such projects.
Ivana has been instrumental in shaping Mutabor.AI and driving our growth as well as our international visibility. With her strong leadership skills and willingness to learn, she has made AI tangible for our clients and partners. Whether as a thought leader on major stages or building partnerships with technology providers—Ivana has established Mutabor.AI as a visible and successful agency. I can recommend working with her without reservation, and very much hope that many more joint projects will follow.
